If you read How Two-stroke Engines Work, you learned that one big difference between two-stroke and four-stroke engines is the amount of power the engine can produce. The spark plug fires twice as often in a two-stroke engine -- once per every revolution of the crankshaft, versus once for every two revolutions in a four-stroke engine. This means that a two-stroke engine has the potential to produce twice as much power as a four-stroke engine of the same size.
The two-stroke engine article also explains that the gasoline engine cycle, where gas and air are mixed and compressed together, is not really a perfect match for the two-stroke approach. The problem is that some unburned fuel leaks out each time the cylinder is recharged with the air-fuel mixture. (See How Two-stroke Engines Work for details.)
It turns out that the diesel approach, which compresses only air and then injects the fuel directly into the compressed air, is a much better match with the two-stroke cycle. Many manufacturers of large diesel engines therefore use this approach to create high-power engines.
The figure below shows the layout of a typical two-stroke diesel engine:
At the top of the cylinder are typically two or four exhaust valves that all open at the same time. There is also the diesel fuel injector (shown above in yellow). The piston is elongated, as in a gasoline two-stroke engine, so that it can act as the intake valve. At the bottom of the piston's travel, the piston uncovers the ports for air intake. The intake air is pressurized by a turbocharger or a supercharger (light blue). The crankcase is sealed and contains oil as in a four-stroke engine.
The two-stroke diesel cycle goes like this:
When the piston is at the top of its travel, the cylinder contains a charge of highly compressed air. Diesel fuel is sprayed into the cylinder by the injector and immediately ignites because of the heat and pressure inside the cylinder. This is the same process described in How Diesel Engines Work.
The pressure created by the combustion of the fuel drives the piston downward. This is the power stroke.
As the piston nears the bottom of its stroke, all of the exhaust valves open. Exhaust gases rush out of the cylinder, relieving the pressure.
As the piston bottoms out, it uncovers the air intake ports. Pressurized air fills the cylinder, forcing out the remainder of the exhaust gases.
The exhaust valves close and the piston starts traveling back upward, re-covering the intake ports and compressing the fresh charge of air. This is the compression stroke.
As the piston nears the top of the cylinder, the cycle repeats with step 1.
From this description, you can see the big difference between a diesel two-stroke engine and a gasoline two-stroke engine: In the diesel version, only air fills the cylinder, rather than gas and air mixed together. This means that a diesel two-stroke engine suffers from none of the environmental problems that plague a gasoline two-stroke engine. On the other hand, a diesel two-stroke engine must have a turbocharger or a supercharger, and this means that you will never find a diesel two-stroke on a chain saw -- it would simply be too expensive.
วันศุกร์ที่ 14 สิงหาคม พ.ศ. 2552
Diesel Fuel Injection
Diesel Fuel Injection
One big difference between a diesel engine and a gas engine is in the injection process. Most car engines use port injection or a carburetor. A port injection system injects fuel just prior to the intake stroke (outside the cylinder). A carburetor mixes air and fuel long before the air enters the cylinder. In a car engine, therefore, all of the fuel is loaded into the cylinder during the intake stroke and then compressed. The compression of the fuel/air mixture limits the compression ratio of the engine -- if it compresses the air too much, the fuel/air mixture spontaneously ignites and causes knocking. Because it causes excessive heat, knocking can damage the engine.
Diesel engines use direct fuel injection -- the diesel fuel is injected directly into the cylinder.
The injector on a diesel engine is its most complex component and has been the subject of a great deal of experimentation -- in any particular engine, it may be located in a variety of places. The injector has to be able to withstand the temperature and pressure inside the cylinder and still deliver the fuel in a fine mist. Getting the mist circulated in the cylinder so that it is evenly distributed is also a problem, so some diesel engines employ special induction valves, pre-combustion chambers or other devices to swirl the air in the combustion chamber or otherwise improve the ignition and combustion process.
Photo courtesy DaimlerChrysler Atego six-cylinder diesel engine
Some diesel engines contain a glow plug. When a diesel engine is cold, the compression process may not raise the air to a high enough temperature to ignite the fuel. The glow plug is an electrically heated wire (think of the hot wires you see in a toaster) that heats the combustion chambers and raises the air temperature when the engine is cold so that the engine can start. According to Cley Brotherton, a Journeyman heavy equipment technician:
All functions in a modern engine are controlled by the ECM communicating with an elaborate set of sensors measuring everything from R.P.M. to engine coolant and oil temperatures and even engine position (i.e. T.D.C.). Glow plugs are rarely used today on larger engines. The ECM senses ambient air temperature and retards the timing of the engine in cold weather so the injector sprays the fuel at a later time. The air in the cylinder is compressed more, creating more heat, which aids in starting.
Smaller engines and engines that do not have such advanced computer control use glow plugs to solve the cold-starting problem.
Of course, mechanics aren't the only difference between diesel engines and gasoline engines. There's also the issue of the fuel itself.
One big difference between a diesel engine and a gas engine is in the injection process. Most car engines use port injection or a carburetor. A port injection system injects fuel just prior to the intake stroke (outside the cylinder). A carburetor mixes air and fuel long before the air enters the cylinder. In a car engine, therefore, all of the fuel is loaded into the cylinder during the intake stroke and then compressed. The compression of the fuel/air mixture limits the compression ratio of the engine -- if it compresses the air too much, the fuel/air mixture spontaneously ignites and causes knocking. Because it causes excessive heat, knocking can damage the engine.
Diesel engines use direct fuel injection -- the diesel fuel is injected directly into the cylinder.
The injector on a diesel engine is its most complex component and has been the subject of a great deal of experimentation -- in any particular engine, it may be located in a variety of places. The injector has to be able to withstand the temperature and pressure inside the cylinder and still deliver the fuel in a fine mist. Getting the mist circulated in the cylinder so that it is evenly distributed is also a problem, so some diesel engines employ special induction valves, pre-combustion chambers or other devices to swirl the air in the combustion chamber or otherwise improve the ignition and combustion process.
Photo courtesy DaimlerChrysler Atego six-cylinder diesel engine
Some diesel engines contain a glow plug. When a diesel engine is cold, the compression process may not raise the air to a high enough temperature to ignite the fuel. The glow plug is an electrically heated wire (think of the hot wires you see in a toaster) that heats the combustion chambers and raises the air temperature when the engine is cold so that the engine can start. According to Cley Brotherton, a Journeyman heavy equipment technician:
All functions in a modern engine are controlled by the ECM communicating with an elaborate set of sensors measuring everything from R.P.M. to engine coolant and oil temperatures and even engine position (i.e. T.D.C.). Glow plugs are rarely used today on larger engines. The ECM senses ambient air temperature and retards the timing of the engine in cold weather so the injector sprays the fuel at a later time. The air in the cylinder is compressed more, creating more heat, which aids in starting.
Smaller engines and engines that do not have such advanced computer control use glow plugs to solve the cold-starting problem.
Of course, mechanics aren't the only difference between diesel engines and gasoline engines. There's also the issue of the fuel itself.
Diesel Engines vs. Gasoline Engines
In theory, diesel engines and gasoline engines are quite similar. They are both internal combustion engines designed to convert the chemical energy available in fuel into mechanical energy. This mechanical energy moves pistons up and down inside cylinders. The pistons are connected to a crankshaft, and the up-and-down motion of the pistons, known as linear motion, creates the rotary motion needed to turn the wheels of a car forward.
Both diesel engines and gasoline engines covert fuel into energy through a series of small explosions or combustions. The major difference between diesel and gasoline is the way these explosions happen. In a gasoline engine, fuel is mixed with air, compressed by pistons and ignited by sparks from spark plugs. In a diesel engine, however, the air is compressed first, and then the fuel is injected. Because air heats up when it's compressed, the fuel ignites.
The following animation shows the diesel cycle in action. You can compare it to the animation of the gasoline engine to see the differences:
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Your browser does not support JavaScript or it is disabled.
Image courtesy Baris Mengutay
The diesel engine uses a four-stroke combustion cycle just like a gasoline engine. The four strokes are:
Intake stroke -- The intake valve opens up, letting in air and moving the piston down. Compression stroke -- The piston moves back up and compresses the air. Combustion stroke -- As the piston reaches the top, fuel is injected at just the right moment and ignited, forcing the piston back down. Exhaust stroke -- The piston moves back to the top, pushing out the exhaust created from the combustion out of the exhaust valve.
Remember that the diesel engine has no spark plug, that it intakes air and compresses it, and that it then injects the fuel directly into the combustion chamber (direct injection). It is the heat of the compressed air that lights the fuel in a diesel engine. In the next section, we'll examine the diesel injection process.
Compression
When working on his calculations, Rudolf Diesel theorized that higher compression leads to higher efficiency and more power. This happens because when the piston squeezes air with the cylinder, the air becomes concentrated. Diesel fuel has a high energy content, so the likelihood of diesel reacting with the concentrated air is greater. Another way to think of it is when air molecules are packed so close together, fuel has a better chance of reacting with as many oxygen molecules as possible. Rudolf turned out to be right -- a gasoline engine compresses at a ratio of 8:1 to 12:1, while a diesel engine compresses at a ratio of 14:1 to as high as 25:1.
Both diesel engines and gasoline engines covert fuel into energy through a series of small explosions or combustions. The major difference between diesel and gasoline is the way these explosions happen. In a gasoline engine, fuel is mixed with air, compressed by pistons and ignited by sparks from spark plugs. In a diesel engine, however, the air is compressed first, and then the fuel is injected. Because air heats up when it's compressed, the fuel ignites.
The following animation shows the diesel cycle in action. You can compare it to the animation of the gasoline engine to see the differences:
");
//-->
Your browser does not support JavaScript or it is disabled.
Image courtesy Baris Mengutay
The diesel engine uses a four-stroke combustion cycle just like a gasoline engine. The four strokes are:
Intake stroke -- The intake valve opens up, letting in air and moving the piston down. Compression stroke -- The piston moves back up and compresses the air. Combustion stroke -- As the piston reaches the top, fuel is injected at just the right moment and ignited, forcing the piston back down. Exhaust stroke -- The piston moves back to the top, pushing out the exhaust created from the combustion out of the exhaust valve.
Remember that the diesel engine has no spark plug, that it intakes air and compresses it, and that it then injects the fuel directly into the combustion chamber (direct injection). It is the heat of the compressed air that lights the fuel in a diesel engine. In the next section, we'll examine the diesel injection process.
Compression
When working on his calculations, Rudolf Diesel theorized that higher compression leads to higher efficiency and more power. This happens because when the piston squeezes air with the cylinder, the air becomes concentrated. Diesel fuel has a high energy content, so the likelihood of diesel reacting with the concentrated air is greater. Another way to think of it is when air molecules are packed so close together, fuel has a better chance of reacting with as many oxygen molecules as possible. Rudolf turned out to be right -- a gasoline engine compresses at a ratio of 8:1 to 12:1, while a diesel engine compresses at a ratio of 14:1 to as high as 25:1.
READY TO DOMINATE OFF-ROAD: 2010 FORD F-150 SVT RAPTOR CUSTOMER INTEREST, ORDERS TAKE FLIGHT
SUMMARY:
Interest in the 2010 5.4-liter F-150 SVT Raptor is exceeding expectations, with more than 1,500 customer orders already received and 300,00 visits to Raptor Web page, reflecting high demand and excitement for all-new truck
Initial dealer orders for Raptor max out capacity at plant
To meet demand for more F-150 SVT Raptor content, a series of Webisodes will be released featuring NASCAR driver Greg Biffle, off-road racing legend Rob MacCachren and SVT Chief Nameplate Engineer Jamal Hameedi
CONTEXT / BACKGROUND:
Ford’s 2010 F-150 SVT Raptor is a high-performance off-road truck with an avid audience that’s been waiting a long time to get behind the wheel. Able to perform both off-road and on-, the truck has been teasing fans with video clips circulating on both YouTube and the F-150 SVT Raptor Web page. The excitement that has been building is showing up in tangible numbers – more than 1,500 orders for the 5.4-liter SVT performance truck, which is now arriving in dealer showrooms.
DETAILS:
It survived the grueling Baja 1000 and earned a podium finish. It’s desert-tested and street-ready. And now the F-150 SVT Raptor is ready to go home with its customers.
More than 1,500 orders received for the 5.4-liter F-150 SVT Raptor exceeds expectations and shows the extraordinary level of anticipation for this high-performance truck. In fact, initial dealer orders have the Dearborn Truck Plant building Raptors at maximum capacity, reflecting the strong demand for the first-ever factory high-speed off-road truck.
Color popularity is decidedly in favor of Raptor-exclusive Molten Orange Metallic Tri-Coat, and Tuxedo Black, with each color representing 40 percent of orders. Customers also want their off-road truck complete with lots of options. Orders reflect consumers’ appetite for technology with:
More than 80 percent ordered with Luxury Package, which includes heated seats, 10-speaker Sony® Audio system and dual zone temperature control
55 percent with Navigation, Sony Audio and SIRIUS Travel Link™
60 percent with Exterior Graphics Package
70 percent with power moonroof
Orders for Raptor have come from all across the United States, with 94 percent coming from males with a median age of 39. A survey of customers placing retail orders shows that:
16 percent purchased F-150 SVT Raptor as a collectible
31 percent purchased F-150 SVT Raptor for off-roading
19 percent purchased F-150 SVT Raptor for towing and hauling
The very first 5.4-liter F-150 SVT Raptor was sold last year at Barrett-Jackson for $130,000, and now trucks are arriving at dealerships. The first F-150 SVT Raptor retail sale was recorded as going to an off-road enthusiast in Sterling Heights, Mich. The owner of the new Raptor actually had to walk the last two miles to the Suburban Ford dealership to pick it up after getting a flat tire on his bike. And he isn’t wasting any time – the off-roader has already hit the sand dunes in northern Michigan with his new Raptor.
Fully loaded Web page lures in visitorsWhen customers want to learn more about F-150 SVT Raptor, they know where to go – http://www.fordvehicles.com/f150raptor?glbcmp=ford|news-announcements|fordvehicles – which focuses on everything Raptor. After launching in March, the Web page has tallied more than 300,000 visitors through June. Since the site first came to life, visitors haven’t stopped checking it out – on average, 75,000 potential customers continue to visit each month.
More than half of all visits last more than five minutes, with plenty of videos, images and information available to give potential customers the latest on F-150 SVT Raptor. In fact, the videos have been viewed nearly 400,000 times and the video completion rate is at or above that of other very successful vehicle launches.
Links are provided to other off-road sites and nearly 20,000 visitors have entered a contest to win a ride in an actual off-road desert race. Whether consumers are watching the F-150 SVT Raptor R race across the Baja Peninsula or listening to what Linsey Weenk, driver of Ford’s “Blue Thunder” monster truck, has to say about F-150 SVT Raptor, they can’t get enough. Unique applications on the Web page, like a 360-degree view of Raptor flying through the air, also give visitors a thorough perspective of the truck and allow them to get a closer look at the features that make it such a highly capable off-road vehicle. By clicking over Raptor components, such as the FOX Racing Shox internal bypass shocks, massive skid plates, unique design cues and wheels and tires, visitors can learn more about what gives this truck a competitive edge.
Another high-interest Web page element is the “Build a Raptor” feature, where visitors can select the color and options to create a truck with the content they desire. Almost half of all visitors have gone into the page, with 97 percent finishing it. Customers are encouraged to take the downloadable spec sheet to dealers to order their own truck. To get Raptors in the hands of off-road racing enthusiasts, Ford is prioritizing production scheduling of those orders.
A little something from the expertsCustomers know that the F-150 has legendary Built Ford Tough durability and toughness, but some might not be familiar with proper off-roading techniques. Or they might not realize how and why the F-150 SVT Raptor does so well in all off-road environments, not just the desert. A series of videos will be added to the F-150 SVT Raptor Web page that will provide customers with everything they want to know about this one-of-a-kind truck.
Featuring NASCAR driver Greg Biffle, off-road racing legend Rob MacCachren and SVT Chief Nameplate Engineer Jamal Hameedi, the Webisodes will give consumers an even closer look inside the SVT performance truck so they’ll know all the ins-and-outs.
Building momentumThe all-new 2010 Ford F-150 SVT Raptor has been touring the country, giving enthusiasts a taste of what it’s like behind the wheel. Stops at auto shows, NASCAR races, Monster Truck events, Barrett-Jackson auctions and off-road races have exposed more than 10 million enthusiasts to Raptor. Some events include the unique opportunity for a high-speed ride in the Raptor with a professional driver, with more than 1,000 rides given.
QUOTES:
“Nobody has ever done a product like this, so people are really excited. This is the ultimate expression of “Built Ford Tough.” They’re anxious to get this truck in their driveway and then take it off-roading on weekends. Customers appreciate the authenticity of the F-150 SVT Raptor and realize the value for money, given the capabilities of this truck. The initial response for the 5.4-liter engine is fantastic, and there’s even more demand for the upcoming 6.2-liter engine.”
– Mark Grueber,F-150 marketing manager
“People want to see the F-150 SVT Raptor in action, and they want to know everything about the truck. Raptor’s Web page provides that and the numbers are impressive – it shows a need for as much Raptor content as we can throw at them.”
– Brian Bell,F-150 consumer marketing manager
###
About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
Interest in the 2010 5.4-liter F-150 SVT Raptor is exceeding expectations, with more than 1,500 customer orders already received and 300,00 visits to Raptor Web page, reflecting high demand and excitement for all-new truck
Initial dealer orders for Raptor max out capacity at plant
To meet demand for more F-150 SVT Raptor content, a series of Webisodes will be released featuring NASCAR driver Greg Biffle, off-road racing legend Rob MacCachren and SVT Chief Nameplate Engineer Jamal Hameedi
CONTEXT / BACKGROUND:
Ford’s 2010 F-150 SVT Raptor is a high-performance off-road truck with an avid audience that’s been waiting a long time to get behind the wheel. Able to perform both off-road and on-, the truck has been teasing fans with video clips circulating on both YouTube and the F-150 SVT Raptor Web page. The excitement that has been building is showing up in tangible numbers – more than 1,500 orders for the 5.4-liter SVT performance truck, which is now arriving in dealer showrooms.
DETAILS:
It survived the grueling Baja 1000 and earned a podium finish. It’s desert-tested and street-ready. And now the F-150 SVT Raptor is ready to go home with its customers.
More than 1,500 orders received for the 5.4-liter F-150 SVT Raptor exceeds expectations and shows the extraordinary level of anticipation for this high-performance truck. In fact, initial dealer orders have the Dearborn Truck Plant building Raptors at maximum capacity, reflecting the strong demand for the first-ever factory high-speed off-road truck.
Color popularity is decidedly in favor of Raptor-exclusive Molten Orange Metallic Tri-Coat, and Tuxedo Black, with each color representing 40 percent of orders. Customers also want their off-road truck complete with lots of options. Orders reflect consumers’ appetite for technology with:
More than 80 percent ordered with Luxury Package, which includes heated seats, 10-speaker Sony® Audio system and dual zone temperature control
55 percent with Navigation, Sony Audio and SIRIUS Travel Link™
60 percent with Exterior Graphics Package
70 percent with power moonroof
Orders for Raptor have come from all across the United States, with 94 percent coming from males with a median age of 39. A survey of customers placing retail orders shows that:
16 percent purchased F-150 SVT Raptor as a collectible
31 percent purchased F-150 SVT Raptor for off-roading
19 percent purchased F-150 SVT Raptor for towing and hauling
The very first 5.4-liter F-150 SVT Raptor was sold last year at Barrett-Jackson for $130,000, and now trucks are arriving at dealerships. The first F-150 SVT Raptor retail sale was recorded as going to an off-road enthusiast in Sterling Heights, Mich. The owner of the new Raptor actually had to walk the last two miles to the Suburban Ford dealership to pick it up after getting a flat tire on his bike. And he isn’t wasting any time – the off-roader has already hit the sand dunes in northern Michigan with his new Raptor.
Fully loaded Web page lures in visitorsWhen customers want to learn more about F-150 SVT Raptor, they know where to go – http://www.fordvehicles.com/f150raptor?glbcmp=ford|news-announcements|fordvehicles – which focuses on everything Raptor. After launching in March, the Web page has tallied more than 300,000 visitors through June. Since the site first came to life, visitors haven’t stopped checking it out – on average, 75,000 potential customers continue to visit each month.
More than half of all visits last more than five minutes, with plenty of videos, images and information available to give potential customers the latest on F-150 SVT Raptor. In fact, the videos have been viewed nearly 400,000 times and the video completion rate is at or above that of other very successful vehicle launches.
Links are provided to other off-road sites and nearly 20,000 visitors have entered a contest to win a ride in an actual off-road desert race. Whether consumers are watching the F-150 SVT Raptor R race across the Baja Peninsula or listening to what Linsey Weenk, driver of Ford’s “Blue Thunder” monster truck, has to say about F-150 SVT Raptor, they can’t get enough. Unique applications on the Web page, like a 360-degree view of Raptor flying through the air, also give visitors a thorough perspective of the truck and allow them to get a closer look at the features that make it such a highly capable off-road vehicle. By clicking over Raptor components, such as the FOX Racing Shox internal bypass shocks, massive skid plates, unique design cues and wheels and tires, visitors can learn more about what gives this truck a competitive edge.
Another high-interest Web page element is the “Build a Raptor” feature, where visitors can select the color and options to create a truck with the content they desire. Almost half of all visitors have gone into the page, with 97 percent finishing it. Customers are encouraged to take the downloadable spec sheet to dealers to order their own truck. To get Raptors in the hands of off-road racing enthusiasts, Ford is prioritizing production scheduling of those orders.
A little something from the expertsCustomers know that the F-150 has legendary Built Ford Tough durability and toughness, but some might not be familiar with proper off-roading techniques. Or they might not realize how and why the F-150 SVT Raptor does so well in all off-road environments, not just the desert. A series of videos will be added to the F-150 SVT Raptor Web page that will provide customers with everything they want to know about this one-of-a-kind truck.
Featuring NASCAR driver Greg Biffle, off-road racing legend Rob MacCachren and SVT Chief Nameplate Engineer Jamal Hameedi, the Webisodes will give consumers an even closer look inside the SVT performance truck so they’ll know all the ins-and-outs.
Building momentumThe all-new 2010 Ford F-150 SVT Raptor has been touring the country, giving enthusiasts a taste of what it’s like behind the wheel. Stops at auto shows, NASCAR races, Monster Truck events, Barrett-Jackson auctions and off-road races have exposed more than 10 million enthusiasts to Raptor. Some events include the unique opportunity for a high-speed ride in the Raptor with a professional driver, with more than 1,000 rides given.
QUOTES:
“Nobody has ever done a product like this, so people are really excited. This is the ultimate expression of “Built Ford Tough.” They’re anxious to get this truck in their driveway and then take it off-roading on weekends. Customers appreciate the authenticity of the F-150 SVT Raptor and realize the value for money, given the capabilities of this truck. The initial response for the 5.4-liter engine is fantastic, and there’s even more demand for the upcoming 6.2-liter engine.”
– Mark Grueber,F-150 marketing manager
“People want to see the F-150 SVT Raptor in action, and they want to know everything about the truck. Raptor’s Web page provides that and the numbers are impressive – it shows a need for as much Raptor content as we can throw at them.”
– Brian Bell,F-150 consumer marketing manager
###
About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
READY TO DOMINATE OFF-ROAD: 2010 FORD F-150 SVT RAPTOR CUSTOMER INTEREST, ORDERS TAKE FLIGHT
SUMMARY:
Interest in the 2010 5.4-liter F-150 SVT Raptor is exceeding expectations, with more than 1,500 customer orders already received and 300,00 visits to Raptor Web page, reflecting high demand and excitement for all-new truck
Initial dealer orders for Raptor max out capacity at plant
To meet demand for more F-150 SVT Raptor content, a series of Webisodes will be released featuring NASCAR driver Greg Biffle, off-road racing legend Rob MacCachren and SVT Chief Nameplate Engineer Jamal Hameedi
CONTEXT / BACKGROUND:
Ford’s 2010 F-150 SVT Raptor is a high-performance off-road truck with an avid audience that’s been waiting a long time to get behind the wheel. Able to perform both off-road and on-, the truck has been teasing fans with video clips circulating on both YouTube and the F-150 SVT Raptor Web page. The excitement that has been building is showing up in tangible numbers – more than 1,500 orders for the 5.4-liter SVT performance truck, which is now arriving in dealer showrooms.
DETAILS:
It survived the grueling Baja 1000 and earned a podium finish. It’s desert-tested and street-ready. And now the F-150 SVT Raptor is ready to go home with its customers.
More than 1,500 orders received for the 5.4-liter F-150 SVT Raptor exceeds expectations and shows the extraordinary level of anticipation for this high-performance truck. In fact, initial dealer orders have the Dearborn Truck Plant building Raptors at maximum capacity, reflecting the strong demand for the first-ever factory high-speed off-road truck.
Color popularity is decidedly in favor of Raptor-exclusive Molten Orange Metallic Tri-Coat, and Tuxedo Black, with each color representing 40 percent of orders. Customers also want their off-road truck complete with lots of options. Orders reflect consumers’ appetite for technology with:
More than 80 percent ordered with Luxury Package, which includes heated seats, 10-speaker Sony® Audio system and dual zone temperature control
55 percent with Navigation, Sony Audio and SIRIUS Travel Link™
60 percent with Exterior Graphics Package
70 percent with power moonroof
Orders for Raptor have come from all across the United States, with 94 percent coming from males with a median age of 39. A survey of customers placing retail orders shows that:
16 percent purchased F-150 SVT Raptor as a collectible
31 percent purchased F-150 SVT Raptor for off-roading
19 percent purchased F-150 SVT Raptor for towing and hauling
The very first 5.4-liter F-150 SVT Raptor was sold last year at Barrett-Jackson for $130,000, and now trucks are arriving at dealerships. The first F-150 SVT Raptor retail sale was recorded as going to an off-road enthusiast in Sterling Heights, Mich. The owner of the new Raptor actually had to walk the last two miles to the Suburban Ford dealership to pick it up after getting a flat tire on his bike. And he isn’t wasting any time – the off-roader has already hit the sand dunes in northern Michigan with his new Raptor.
Fully loaded Web page lures in visitorsWhen customers want to learn more about F-150 SVT Raptor, they know where to go – http://www.fordvehicles.com/f150raptor?glbcmp=fordnews-announcementsfordvehicles – which focuses on everything Raptor. After launching in March, the Web page has tallied more than 300,000 visitors through June. Since the site first came to life, visitors haven’t stopped checking it out – on average, 75,000 potential customers continue to visit each month.
More than half of all visits last more than five minutes, with plenty of videos, images and information available to give potential customers the latest on F-150 SVT Raptor. In fact, the videos have been viewed nearly 400,000 times and the video completion rate is at or above that of other very successful vehicle launches.
Links are provided to other off-road sites and nearly 20,000 visitors have entered a contest to win a ride in an actual off-road desert race. Whether consumers are watching the F-150 SVT Raptor R race across the Baja Peninsula or listening to what Linsey Weenk, driver of Ford’s “Blue Thunder” monster truck, has to say about F-150 SVT Raptor, they can’t get enough. Unique applications on the Web page, like a 360-degree view of Raptor flying through the air, also give visitors a thorough perspective of the truck and allow them to get a closer look at the features that make it such a highly capable off-road vehicle. By clicking over Raptor components, such as the FOX Racing Shox internal bypass shocks, massive skid plates, unique design cues and wheels and tires, visitors can learn more about what gives this truck a competitive edge.
Another high-interest Web page element is the “Build a Raptor” feature, where visitors can select the color and options to create a truck with the content they desire. Almost half of all visitors have gone into the page, with 97 percent finishing it. Customers are encouraged to take the downloadable spec sheet to dealers to order their own truck. To get Raptors in the hands of off-road racing enthusiasts, Ford is prioritizing production scheduling of those orders.
A little something from the expertsCustomers know that the F-150 has legendary Built Ford Tough durability and toughness, but some might not be familiar with proper off-roading techniques. Or they might not realize how and why the F-150 SVT Raptor does so well in all off-road environments, not just the desert. A series of videos will be added to the F-150 SVT Raptor Web page that will provide customers with everything they want to know about this one-of-a-kind truck.
Featuring NASCAR driver Greg Biffle, off-road racing legend Rob MacCachren and SVT Chief Nameplate Engineer Jamal Hameedi, the Webisodes will give consumers an even closer look inside the SVT performance truck so they’ll know all the ins-and-outs.
Building momentumThe all-new 2010 Ford F-150 SVT Raptor has been touring the country, giving enthusiasts a taste of what it’s like behind the wheel. Stops at auto shows, NASCAR races, Monster Truck events, Barrett-Jackson auctions and off-road races have exposed more than 10 million enthusiasts to Raptor. Some events include the unique opportunity for a high-speed ride in the Raptor with a professional driver, with more than 1,000 rides given.
QUOTES:
“Nobody has ever done a product like this, so people are really excited. This is the ultimate expression of “Built Ford Tough.” They’re anxious to get this truck in their driveway and then take it off-roading on weekends. Customers appreciate the authenticity of the F-150 SVT Raptor and realize the value for money, given the capabilities of this truck. The initial response for the 5.4-liter engine is fantastic, and there’s even more demand for the upcoming 6.2-liter engine.”
– Mark Grueber,F-150 marketing manager
“People want to see the F-150 SVT Raptor in action, and they want to know everything about the truck. Raptor’s Web page provides that and the numbers are impressive – it shows a need for as much Raptor content as we can throw at them.”
– Brian Bell,F-150 consumer marketing manager
###
About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
Interest in the 2010 5.4-liter F-150 SVT Raptor is exceeding expectations, with more than 1,500 customer orders already received and 300,00 visits to Raptor Web page, reflecting high demand and excitement for all-new truck
Initial dealer orders for Raptor max out capacity at plant
To meet demand for more F-150 SVT Raptor content, a series of Webisodes will be released featuring NASCAR driver Greg Biffle, off-road racing legend Rob MacCachren and SVT Chief Nameplate Engineer Jamal Hameedi
CONTEXT / BACKGROUND:
Ford’s 2010 F-150 SVT Raptor is a high-performance off-road truck with an avid audience that’s been waiting a long time to get behind the wheel. Able to perform both off-road and on-, the truck has been teasing fans with video clips circulating on both YouTube and the F-150 SVT Raptor Web page. The excitement that has been building is showing up in tangible numbers – more than 1,500 orders for the 5.4-liter SVT performance truck, which is now arriving in dealer showrooms.
DETAILS:
It survived the grueling Baja 1000 and earned a podium finish. It’s desert-tested and street-ready. And now the F-150 SVT Raptor is ready to go home with its customers.
More than 1,500 orders received for the 5.4-liter F-150 SVT Raptor exceeds expectations and shows the extraordinary level of anticipation for this high-performance truck. In fact, initial dealer orders have the Dearborn Truck Plant building Raptors at maximum capacity, reflecting the strong demand for the first-ever factory high-speed off-road truck.
Color popularity is decidedly in favor of Raptor-exclusive Molten Orange Metallic Tri-Coat, and Tuxedo Black, with each color representing 40 percent of orders. Customers also want their off-road truck complete with lots of options. Orders reflect consumers’ appetite for technology with:
More than 80 percent ordered with Luxury Package, which includes heated seats, 10-speaker Sony® Audio system and dual zone temperature control
55 percent with Navigation, Sony Audio and SIRIUS Travel Link™
60 percent with Exterior Graphics Package
70 percent with power moonroof
Orders for Raptor have come from all across the United States, with 94 percent coming from males with a median age of 39. A survey of customers placing retail orders shows that:
16 percent purchased F-150 SVT Raptor as a collectible
31 percent purchased F-150 SVT Raptor for off-roading
19 percent purchased F-150 SVT Raptor for towing and hauling
The very first 5.4-liter F-150 SVT Raptor was sold last year at Barrett-Jackson for $130,000, and now trucks are arriving at dealerships. The first F-150 SVT Raptor retail sale was recorded as going to an off-road enthusiast in Sterling Heights, Mich. The owner of the new Raptor actually had to walk the last two miles to the Suburban Ford dealership to pick it up after getting a flat tire on his bike. And he isn’t wasting any time – the off-roader has already hit the sand dunes in northern Michigan with his new Raptor.
Fully loaded Web page lures in visitorsWhen customers want to learn more about F-150 SVT Raptor, they know where to go – http://www.fordvehicles.com/f150raptor?glbcmp=fordnews-announcementsfordvehicles – which focuses on everything Raptor. After launching in March, the Web page has tallied more than 300,000 visitors through June. Since the site first came to life, visitors haven’t stopped checking it out – on average, 75,000 potential customers continue to visit each month.
More than half of all visits last more than five minutes, with plenty of videos, images and information available to give potential customers the latest on F-150 SVT Raptor. In fact, the videos have been viewed nearly 400,000 times and the video completion rate is at or above that of other very successful vehicle launches.
Links are provided to other off-road sites and nearly 20,000 visitors have entered a contest to win a ride in an actual off-road desert race. Whether consumers are watching the F-150 SVT Raptor R race across the Baja Peninsula or listening to what Linsey Weenk, driver of Ford’s “Blue Thunder” monster truck, has to say about F-150 SVT Raptor, they can’t get enough. Unique applications on the Web page, like a 360-degree view of Raptor flying through the air, also give visitors a thorough perspective of the truck and allow them to get a closer look at the features that make it such a highly capable off-road vehicle. By clicking over Raptor components, such as the FOX Racing Shox internal bypass shocks, massive skid plates, unique design cues and wheels and tires, visitors can learn more about what gives this truck a competitive edge.
Another high-interest Web page element is the “Build a Raptor” feature, where visitors can select the color and options to create a truck with the content they desire. Almost half of all visitors have gone into the page, with 97 percent finishing it. Customers are encouraged to take the downloadable spec sheet to dealers to order their own truck. To get Raptors in the hands of off-road racing enthusiasts, Ford is prioritizing production scheduling of those orders.
A little something from the expertsCustomers know that the F-150 has legendary Built Ford Tough durability and toughness, but some might not be familiar with proper off-roading techniques. Or they might not realize how and why the F-150 SVT Raptor does so well in all off-road environments, not just the desert. A series of videos will be added to the F-150 SVT Raptor Web page that will provide customers with everything they want to know about this one-of-a-kind truck.
Featuring NASCAR driver Greg Biffle, off-road racing legend Rob MacCachren and SVT Chief Nameplate Engineer Jamal Hameedi, the Webisodes will give consumers an even closer look inside the SVT performance truck so they’ll know all the ins-and-outs.
Building momentumThe all-new 2010 Ford F-150 SVT Raptor has been touring the country, giving enthusiasts a taste of what it’s like behind the wheel. Stops at auto shows, NASCAR races, Monster Truck events, Barrett-Jackson auctions and off-road races have exposed more than 10 million enthusiasts to Raptor. Some events include the unique opportunity for a high-speed ride in the Raptor with a professional driver, with more than 1,000 rides given.
QUOTES:
“Nobody has ever done a product like this, so people are really excited. This is the ultimate expression of “Built Ford Tough.” They’re anxious to get this truck in their driveway and then take it off-roading on weekends. Customers appreciate the authenticity of the F-150 SVT Raptor and realize the value for money, given the capabilities of this truck. The initial response for the 5.4-liter engine is fantastic, and there’s even more demand for the upcoming 6.2-liter engine.”
– Mark Grueber,F-150 marketing manager
“People want to see the F-150 SVT Raptor in action, and they want to know everything about the truck. Raptor’s Web page provides that and the numbers are impressive – it shows a need for as much Raptor content as we can throw at them.”
– Brian Bell,F-150 consumer marketing manager
###
About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
How Diesel Engines Work
One of the most popular HowStuffWorks articles is How Car Engines Work, which explains the basic principles behind internal combustion, discusses the four-stroke cycle and talks about all of the subsystems that help your car's engine to do its job. For a long time after we published that article, one of the most common questions asked (and one of the most frequent suggestions made in the suggestion box) was, "What is the difference between a gasoline and a diesel engine?"
Diesel's story actually begins with the invention of the gasoline engine. Nikolaus August Otto had invented and patented the gasoline engine by 1876. This invention used the four-stroke combustion principle, also known as the "Otto Cycle," and it's the basic premise for most car engines today. In its early stage, the gasoline engine wasn't very efficient, and other major methods of transportation such as the steam engine fared poorly as well. Only about 10 percent of the fuel used in these types of engines actually moved a vehicle. The rest of the fuel simply produced useless heat.
Diesel's story actually begins with the invention of the gasoline engine. Nikolaus August Otto had invented and patented the gasoline engine by 1876. This invention used the four-stroke combustion principle, also known as the "Otto Cycle," and it's the basic premise for most car engines today. In its early stage, the gasoline engine wasn't very efficient, and other major methods of transportation such as the steam engine fared poorly as well. Only about 10 percent of the fuel used in these types of engines actually moved a vehicle. The rest of the fuel simply produced useless heat.
In 1878, Rudolf Diesel was attending the Polytechnic High School of Germany (the equivalent of an engineering college) when he learned about the low efficiency of gasoline and steam engines. This disturbing information inspired him to create an engine with a higher efficiency, and he devoted much of his time to developing a "Combustion Power Engine." By 1892 Diesel had obtained a patent for what we now call the diesel engine.
Diesel Engine Image Gallery
2008 HowStuffWorksThe 4.5-liter V-8 Duramax improves fuel efficiency by 25 percent when compared with gasoline engines, while reducing pollutants and emissions. See more diesel engine pictures.
Diesel Engine Image Gallery
2008 HowStuffWorksThe 4.5-liter V-8 Duramax improves fuel efficiency by 25 percent when compared with gasoline engines, while reducing pollutants and emissions. See more diesel engine pictures.
How Diesel Engines Work
One of the most popular HowStuffWorks articles is How Car Engines Work, which explains the basic principles behind internal combustion, discusses the four-stroke cycle and talks about all of the subsystems that help your car's engine to do its job. For a long time after we published that article, one of the most common questions asked (and one of the most frequent suggestions made in the suggestion box) was, "What is the difference between a gasoline and a diesel engine?"
Diesel's story actually begins with the invention of the gasoline engine. Nikolaus August Otto had invented and patented the gasoline engine by 1876. This invention used the four-stroke combustion principle, also known as the "Otto Cycle," and it's the basic premise for most car engines today. In its early stage, the gasoline engine wasn't very efficient, and other major methods of transportation such as the steam engine fared poorly as well. Only about 10 percent of the fuel used in these types of engines actually moved a vehicle. The rest of the fuel simply produced useless heat.
In 1878, Rudolf Diesel was attending the Polytechnic High School of Germany (the equivalent of an engineering college) when he learned about the low efficiency of gasoline and steam engines. This disturbing information inspired him to create an engine with a higher efficiency, and he devoted much of his time to developing a "Combustion Power Engine." By 1892 Diesel had obtained a patent for what we now call the diesel engine.
Diesel Engine Image Gallery
2008 HowStuffWorksThe 4.5-liter V-8 Duramax improves fuel efficiency by 25 percent when compared with gasoline engines, while reducing pollutants and emissions. See more diesel engine pictures.
Diesel's story actually begins with the invention of the gasoline engine. Nikolaus August Otto had invented and patented the gasoline engine by 1876. This invention used the four-stroke combustion principle, also known as the "Otto Cycle," and it's the basic premise for most car engines today. In its early stage, the gasoline engine wasn't very efficient, and other major methods of transportation such as the steam engine fared poorly as well. Only about 10 percent of the fuel used in these types of engines actually moved a vehicle. The rest of the fuel simply produced useless heat.
In 1878, Rudolf Diesel was attending the Polytechnic High School of Germany (the equivalent of an engineering college) when he learned about the low efficiency of gasoline and steam engines. This disturbing information inspired him to create an engine with a higher efficiency, and he devoted much of his time to developing a "Combustion Power Engine." By 1892 Diesel had obtained a patent for what we now call the diesel engine.
Diesel Engine Image Gallery
2008 HowStuffWorksThe 4.5-liter V-8 Duramax improves fuel efficiency by 25 percent when compared with gasoline engines, while reducing pollutants and emissions. See more diesel engine pictures.
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